Co-Founder of Balance Farm
Hillary Flur is a visionary in hospitality and customer experience, known for redefining what it means to create meaningful and immersive guest interactions. As the Co-Founder of Balance Farm, she is pioneering the prototype micro-community of the future: a self-sustaining, regenerative retreat that blends luxury, sustainability, and autonomy in Vermont’s natural landscape.
Balance Farm serves as a model for next-generation eco-resorts, integrating circular economies, off-grid living, and AI-free zones to cultivate true resilience. Through her expertise in hospitality innovation, Hillary ensures that guests experience unparalleled comfort while engaging with a new paradigm of sustainable living.
Prior to founding Balance Farm, Hillary co-created Folly Collection, a hospitality brand renowned for fusing architectural innovation, sustainability, and experiential travel. With a deep background in customer experience leadership, she has worked with high-growth companies like The Honest Company, MeUndies, and Jaanuu, developing customer engagement strategies.
